WEB INNOVATION 2007

The session would focus on how Digital Advertising is revolutionizing the advertising industry. The roadblocks that needs to be dealt with regard to Digital Advertising in India by the industry for it to be the giant it can really be. Some of the issues arise from technology, advertising industry, the online industry and the government and finally the future of Digital Advertising in India, the way its is emphasizing itself in India

Back in the late nineties, "browsing the web" meant going online to read text and view static images. But that model was limiting. Today, people increasingly use the web for collaboration.As more people and businesses connect to the web, we witness a network effect resulting in data and services explosion opening up new possibilities. Cutting edge technologies that provide richer, responsive user experiences have emerged and become a critical success factor.

In 2002, Macromedia (now Adobe Systems) coined the term Rich Internet Application (RIA) ushering in a new era of engaging digital experiences over the web. RIAs combine the flexibility, responsiveness, and ease of use of desktop applications with the broad reach of the web. There is also a greater demand to seamlessly integrate the user experience across the traditional desktop, personal devices and the internet. In this talk, we discuss the state of the art in RIA, introduce Adobe Flex as an enabling technology and also explore how the Adobe Integrated Runtime (AIR) is transforming the web.

Engaging a critical mass of users with any web product is challenging and expecting users to contribute and interact with it - even more challenging. The success of product is increasingly getting tied to user participation. This session would focus on insights from some successful products and throw some light into future trends related to building successful web 2.0 applications and associated communities.

With growing IT needs in the enterprise, following a traditional application implementation approach may turn out to be more expensive, more rigid and more time consuming proposition. Software as a Service is becoming a viable alternative that can address these concerns. While Software as a Service may be a new term, such models existed in the market for a while. In simplistic terms, it can be viewed as hosted and managed application environment. Intent of my talk today is to relate Software as a Service model to today’s business needs. We will explore the current solution landscape and the maturity of this platform.

User generated content predates the Web. Bulletin boards, Message boards, email mailing lists, groups are all applications that encouraged the development of User Generated Content (UGC). What form has UGC taken as the web has evolved into Web 2.0? Is it possible to build a successful web application that is powered 100% by UGC? What are the elements of success? This session will illustrate UGC-powered applications via a series of examples. It will analyze what is behind the success of such UGC-powered applications. It will establish that it is possible to build a successful web application that is Powered by Users.

The sheer number of people online is fundamentally changing the way we work, play and live. Search has emerged as the most prevalent online behavior. Search serves as a barometer of key social trends and issues in our society and is also an indicator of brand vitality. In fact, marketers across the world are increasingly using search to reach out to their customers with relevant and timely messages.

How is this fchanging the discipline of marketing? How you can integrate search and other online tools with other activities in your marketing mix? What are the new marketing paradigms that are emerging as a consequence?

These are some of the questions we will explore in this session.

The speaker will touch upon the challenges being faced by traditional media companies in light of the emerging web2.0 scenario and their response to it. With emergence of Google, Facebook, Wikipedia the definition of what constitutes media has blurred as also who of the consumer and producer of content.

The challenge for every business is how to flourish online, both in today’s market and be ready to successfully navigate the seas of change into the future. This means profitably finding new customers and improving the profitability and satisfaction of existing customers. At the same time, Web apps today are often complicated and fragmented across many different technologies. It is becoming increasingly difficult for designers and developers to build Internet assets that provide a great user experience and business outcome across disparate platforms running different browsers. In today’s environment, a company must choose a software platform that can help drive successful business outcomes.

From Silverlight to ASP.NET, Windows Server to Live Services, Microsoft provides a full complement of technologies and solutions that can foster the next wave of innovation on the Internet. Come and understand the capabilities of this platform and what it means for you!

This session focuses on tips and techniques to engineer your managed application for high performance and performance analysis methodologies that you follow. The session talks about tools available for improving performance and outlines best practices for writing high performance .Net code. Intel’s medium and long term investment in manage runtimes will also be discussed

India lives in many centuries and the rapid strides of development are impacting the lives of all of us particularly those who live and work in the rural sectors of our economy. It is here that most of our people live and perhaps where we should be making an effort to impact through a concerted impetus of design to make to make the tools and processes accessible to the people who need it the most.

How do we achieve this when the tools and technology have been held and operated by educated and urban oriented individuals and institutions for all these years? This is perhaps where design imagination and technological commitment can create new avenues for the application of these innovative tools and techniques in a democratic and ubiquitous manner all over our land. Is this a just in theory and like a distant dream or can or become a reality? Can we demonstrate this possibility in a few significant case studies so that it evokes a sense of commitment across the country to use these now widely available resources particularly in an IT enabled manner?

Can the emerging understanding of what is Web 2.0 create a platform of collaborators across disciplines to achieve what many institutions and Governments cannot do on their own? We believe that the time is right to take the technologies to the people and that we operate it in a bottom up approach with imagination and commitment to achieve what needs to be done. Do we know what is needed? Perhaps even here we will once again go to the bottom of the value chain and use the tools of co-creation to work our way back to new and exciting offerings that can transform our national, regional and local economies, one step at a time.

In this paper we will show that many new applications are indeed possible and these would cover the hitherto ignored areas of application in a participatory manner. This should make it both usable and relevant to the local conditions and meet the aspirations of the people whom it is to serve. Some suggestions have been made using examples of classroom and research projects conducted by the students and faculty of the National Institute of Design to show how these tools and knowledge domains in the area of Web based communication and exchange can be applied to new and interesting applications. This would establish that we can reach far into our rural hinterland and show that these could become a mission that would be achieved through active user participation to address local needs and aspirations in a variety of critical areas of application.

These could be called design opportunities since the intention is to add value to the local situation through making the information and knowledge both usable as well as accessible to the users in their own domains is a starting point for the design journey. With partners from technology and the user base much can be achieved which was hitherto not attempted. This is an invitation to imagination of what could be and not what is, do join us in this journey.

This session would focus on significant trends on the Internet that will impact the media, the market and the consumer in the next two to three years. While taking into consideration the evolution of Web 2.0, the rise of social networks, the empowerment being given to users. A couple of trends that will be focused on will be the emergence of news & entertainment content driven by users and the emergence of digital public relations.

The Changing Marketing Landscape
The Fundamentals of Good Email Marketing
Email Marketing Terms and Performance Metrics
The Email Pro-Forma: Your First Step to an ROI
Email Marketing Case Study: ZUJI – The Power of Relevance
Key Takeaways

The advent of Web 2.0 is marked by growing number of mission critical applications. Increasingly the revenues are getting linked to the uptime of these applications and any downtime whether due to hardware, network, systems or applications is becoming business threatening. Its no more enough to be up and running but also critical to provide high quality application experience to end users. This brings in focus, the performance of the entire IT infrastructure and throws in new challenges managing the IT infrastructure. Its no more a technical decision but a business decision.

Forward-looking IT professionals are turning their attention to design patterns and technologies that can improve the client side of the equation. And now, we are seeing widespread deployment of rich Internet applications (RIAs) that combine the responsiveness and interactivity of desktop applications with the broad reach and ease of distribution of the Web. Selection of the right platform can be very crucial while addressing this challenge.

Overview of the dynamics of web 2.0 in and share some real life examples of how companies have bridged the gap

Peter Drucker said it best: The purpose of business is to make and keep a customer.
So how does a business acquire, retain and grow customers in the Web 2.0 era? The fundamental principles of 1-to-1 strategy & communications, followed by tracking, profiling and analysing customer intent, behaviour and actions have not changed.
Web 2.0 has only given a richer toolbox to engage the customer, and elicit explicit opinions, grievances and active co-creation.
Ranjeet uses examples to demonstrate and discuss how marketers can use the web as a platform to engage in authentic and profitable conversations with Customer 2.0.

Numerous Web2.0 businesses started operating in India post the success of YouTube, Myspace, FaceBook, etc. Is a country like India truly ready for a real Web2.0 business? Do we have enough takers for Web2.0? Are Indian VCs comfortable with myriad Web2.0 business models which are largely represented by advertising revenues. This session will deal about the various advantages and the pitfalls of WEB 2.0 businesses.

Online Marketing industry started couple of years back with the prime objective of driving traffic to a web site. In those times, driving traffic was necessary and sufficient for a business. However, today, the dynamics of the game have changed. When your customers, competitors and partners are all online, driving traffic is necessary but not sufficient.

In this competitive environment with increasingly rising cost per visitor, Online Marketing, cannot be treated as an extension to mainstream marketing. Today, Online Marketing has to be an integral part of a businessâ€™s marketing strategy. As a marketer, you need to excel in understanding the behavior of your website visitors.

This session will educate the audience on the importance of looking at Online Marketing in a holistic way. They will also get an understanding of the framework following which a business can realize the maximum potential of Online Marketing. The framework will be supported by relevant examples in a case study approach.

Web 2.0 and Social Networks have proven to be the next generation of computing where consumers are connecting online to share connections, experiences, and to simply socialize. In India, Web 2.0 startups are being formed every month, with the potential of many innovative companies yet to come. In his presentation, Rohit, the CEO of techTribe, recently selected as India’s Top 10 Cool Company by Business Today will share his experiences on building a Web 2.0 community, and the many facets of development that are required to build a successful Web 2.0 community – including technology, marketing, viral effects, and stickiness.

The common notion of Web 2.0 is associated with the usual notions of Rich internet applications (RIAs), and the usual tools of Blogs and Wikis, and the social computing aspects. However, the imbibing of Web 2.0 in enterprise context is proving to be a serious challenge, owing to the end-consumer face of Web 2.0. We are addressing this challenge by viewing and working towards Web 2.0 as an enabler for expanding the reach of the existing trends of BPM and SOA. The facets of Web 2.0 which are enabling this interaction to happen include the lightweight integration models, the promotion of web as the medium and open collaboration models. Web 2.0 promises to provide a lightweight approach to both SOA and BPM via lightweight approaches like RSS and REST services. Use of Web 2.0 has already shown how the web can be used as a lightweight platform for process orchestration and service composition. Popularity of REST services based open services ecosystems like Amazon web services are a testimony of the power of Web 2.0 for expanding conventional SOA approaches. Likewise, Web 2.0 has a crucial role to play in the emergence of open collaborative and lightweight approaches to BPM via web based modeling, Wiki based process knowledge management and collaborative business reference model blueprinting. At SETLabs we are leveraging these facets of Web 2.0 in our BPM and SOA research and innovation.

The second-generation Web, which most call Web 2.0, has taught us the power of participation. Web 2.0 has demonstrated what's possible when users are put at the center of each experience, and provided tools to freely contribute and actively work together. BEA is introducing three new products that will "two-dot-oh" your company's Web. These products complement your existing IT investments and help turn SOA into a "participant-oriented architecture

Presentation will aims to demystify this phenomenon, explain reasons for its meteoric rise and predict its applicability and growth in the future both globally and in India; tips to build a successful social networking and online community sites (drawing from my extensive experience at startup yo4ya.com & at Rediff.com); opportunities to be tapped in Indian space, etc.

Web 2.0 and Social Networks have proven to be the next generation of computing where consumers are connecting online to share connections, experiences, and to simply socialize. Facebook, Orkut, mySpace – each have more than 50 million members who use the services actively to stay connected in this flat world. In this session, Rohit Agarwal, CEO of techTribe, recently selected as India’s Top 10 Cool Company by Business Today, will explore some of the unique business opportunities that can leverage such social computing paradigms and discuss the potential of monetizing these communities to deliver value.

Print & electronic media have begun to embrace new pathways & platforms to young consumers, mixing technology and business strategy. Usually stodgy media powers have had to re-invent themselves as savvy Web 2.0 players in the new digital media ecosystem.

What Web 2.0 technologies are media companies using to compete with digital competitors?
What mindset changes need to occur to embrace Web 2.0?
Are media companies poised to implement changes internally, or will they turn to third-party providers?
How can media companies leverage existing infrastructure and business investments?

What is supposed to go wrong will go wrong. However, building an Infrastructure that will reduce the risks is very important. An application is not just about development and functionality it is a lot more than that. A lot many factors decide the availability, usability and performance of the applications. As one understands the various technical factors it becomes clear why IT infrastructure architecture and Management are also important considerations while developing and hosting a Web based application. End user experience will drive all the future development effort and that needs to be given maximum focus.

This presentation attempts to highlight the adoption of Web 2.0 among the communities which has been very inconspicuous and natural. Also an attempt has been made to emphasize the emergence of the new ecosystems that will impact the business, communities & networks thereby bringing about the business network transformation including SAP’s contribution in this direction through communities.

The speaker will touch upon the challenges associated with creating architecture models with Internet as a platform, examine an abstract model for Web 2.0 and associate a reference architecture to the model , discuss the impact of SOA, SAAS, and concept of web 2.0 as an open platform relying on standards to fulfill to promise of mass market success for new services.

Making the best use of New Media Tools such as Blogs, Podcasts, Wikis, Social Networking, SecondLife, Web 2.0, Tagging, Semantic Web, Buzz Marketing, RSS, SEM for business advantage. These are powerful tools that aid businesses but highly underutilized by most businesses. An interactive session where the attendees will learn the tricks of corporate blogs, producing podcasts, working out strategies for Second Life etc. There will be analysis and discussions on real case studies of successful usage globally and how they can be adapted to Indian companies.

Social networking as a means for individuals and non-profit making groups to exchange views, videos, photos and information in a connected community is a game changer. Global companies are trying to understand how they can integrate technology with business process, culture and usage patterns to bring employees and customers into an enterprise social network to collaborate and co-create. This talk will share data, observations and case studies on ways the enterprise can leverage Web 2.0 and how that will impact the success of the global company.

This session talks about challenges and strategies that have worked for Intel with the software community. The session also includes web 2.0 success stories of the Intel Software Network – a centralized repository of resources on latest Intel technologies and a venue to connect, collaborate, share ideas and inspirations.

Every Organization wants to increase the level of automation, collaboration and reuse within its departments. As the organization grows the number of applications increase, and this impacts the operational aspects. If the applications are operating in silos, then the users are forced to use the applications individually. This approach is error prone, and lacks performance, and hinders reuse. At the same time, it may not be possible to integrate every application. Moreover, when the organization is application centric, then introduction of newer applications results in huge training and support costs. In the current presentation, we examine some of the problems involved in such a scenario, and propose an innovative solution based on SOA and RSS, that solves many of these problems.

To purists, Ajax is about communicating asynchronously from a browser using JavaScript and XML, nothing more. To others, thanks to their experiences with Google Maps and Yahoo!'s new e-mail offering, Ajax represents a desktop-like GUI that leverages the pre-existing HTML, DHTML and vector-based rendering capabilities of the browser. Accordingly, it's likely that developers will continue to use it for a broad spectrum of uses. So, it's important to understand the "quantum states" the term has taken on. Manas Ranade, a consultant with TIBCO Software, will examine four quantum states of Ajax in an effort to tease apart and classify the plethora of Ajax technologies available today:

communication libraries
user interface components
rich Internet application frameworks
RIA frameworks with robust visual tooling

By deconstructing Ajax, Mr. Ranade will help participants determine which of the above Ajax incarnations makes the most sense for them

Google is the closest man has ever come to creating a mind reading machine, (every search query is a thought), 6 billion minds are being read every month. Analytics can be said to be an area where one finds co-relation between these thoughts to advertising decisions. At the moment mainly search advertising is dynamically priced, thus analytics plays a critical role in knowing what price to pay for any advertising unit, in the future most mediums may be dynamically priced, thus analytics would become an integral part of any advertising process.

If a tsunami hits Thailand, it surely influences a home owner to think about insuring this house – even if the home owner lives on a hill. The effect of someone’s house getting washed away makes one think of other things such as fire could affect him – however the co-relation of this user to someone who is living on a beach house is ten times lesser – analytics would give you better co-relations so that you buy advertising appropriately when a natural disaster strikes. Similarly what is the affect of India winning a cricket match on conversions / sales of television sets, how does weather affect certain product categories like gambling etc.

There are tens of tools that communicate2 has worked with – third party as well as proprietory, case studies and examples would elucidate how analytics will be a critical part of any advertising campaign.

The world of advertising is moving towards measurement of the last dollar – analytics would allow you effective utilization of your advertising dollars.

Imagine a world where the organization chart goes beyond the four walls of the organization and the online communities start owning major functions of the business. For an eCommerce business, it is time to think about online communities as the category managers, as the sales force, as the product support group, as the product managers as well as the software development team. This presentation goes beyond the traditional concepts of selling products and services online, and looks at how communities can help in changing the rules of the eCommerce game.

Enterprise social networks are composed of people who are linked together either formally, as in an organizational structure, or informally, based on shared objectives or expertise. Thus social networks have broad requirements, which must be addressed by technologies that are comprehensive, but simple to use. This session discusses the technologies required to build social networks within the enterprise and explores ways to keep these networks extensible.

Release 11 of Oracle WebCenter includes breakthrough capabilities and services for achieving higher levels of levels of personal and team productivity throughout your enterprise. Topics covered in this presentation include how you can use WebCenter to integrate new composite UIs into your service-oriented architecture (SOA). Attend this session to learn how your developers and knowledge workers can together create and evolve social networks to better meet new business challenges.

Fact based and data driven decision making are quietly taking center stage and transforming online marketing from an art into science. Learn how companies are using services and technology in the analytics arena to gain an edge at the tactical and strategic level.

As internet advertising fully matures and joins mass market advertising companies will have to devote even more effort into achieving integrated and optimized results from online channels.
Learn how some of the most sophisticated marketers on the web are using analytics as a tool to maximize marketing investments across brands and businesses.
How do you manage the reams of data piling up and the kinds of analytics tools and services to get there?
How do you get the right blend of art and science, data and creative?
How can you use information from data to out think and outperform the competition?
Outline some of the factors that could go wrong as you build out a data driven infrastructure.
The optimal blend of campaign data, testing & learning and software integration.
What are some of the key technical and soft skills in a data team? What skills do you groom in house and when do you reach outside?

Case study with Theorem and Starcom US regarding media attribution on web across search and display ads.